The brief was to create a logo and visual identity for a genealogy consultancy that offered training, consultancy advice and research. After discussion, we decided to use a theme of uncovering 'layers' of the past through all the visuals; and to focus on people (i.e. those who actually were your ancestors), as a means of engaging with the audience. The four-colour scheme was inspired by period colours, which will be used partly to differentiate the different strands of the consultancy's services.
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